Guide and Tips on How To Start a Sunglasses Business

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By Biancha

A group of people wearing sunglasses on a busy street

The Wide Popularity of Sunglasses

Sunglasses are high in the fashion world today. They don’t just offer protection for our eyes from harmful sun rays, but sunglasses are an accessory and fashion item. People of all ages love them.

They make a statement about your style and add spice to any outfit.

The sunglasses market is getting bigger every day. It was worth $29.72 billion in 2022 alone! There’s no sign of slowing down; experts say it'll grow even more in the coming years by 6.2%.

With cutting-edge design, quality, and sustainability being key factors, this industry is a hot place for business owners looking for success.

More people want their own pair of cool shades now than ever before. This wide popularity has made starting a sunglasses business a good idea for many entrepreneurs out there.

Why Start a Sunglasses Store?

Sunglasses for a sustainable sunglasses business

Sunglasses are loved by many. Over 80% of people use them, and many have more than one pair, making sunglass sales very high. Sunglasses make up for around 40% of all buys. So starting a sunglasses store (either brick and morter, or our favorite — e-commerce) could be a big chance to make money.

This type of business can reach a large number of potential customers. Both Millennials and Gen Z love to shop on social media platforms where you can sell as well. The potential reach isn’t limited to the United States but all over the world!

Having an online store lets you sell your products far and wide, and the cutting edge shipping companies now offer carbon offsetting programs to help make shopping a bit more sustainable.

By running your own sunglasses business, you also get creative freedom. You pick the fashion trends and models that fit your target market best. And it's not just about looks - quality matters too! Consumers like high-quality items so it’s crucial to find sunglasses manufacturers that use sustainable materials and produce with high standards.

Like any new venture, there will be ups and downs but with careful planning and using these tips, your sunglass line can turn into a successful business.

The Importance of Sunglasses in Fashion

  • Style and Aesthetics: Sunglasses are a versatile accessory that can complement various fashion styles. From classic designs like aviators and wayfarers to modern and quirky shapes, they add an element of sophistication or edge to outfits.
  • Personal Expression: They offer a way for individuals to express their personality and fashion sense. The wide range of colors, designs, and brands allows people to showcase their unique style preferences.
  • Seasonal Trends: Fashion trends often include specific styles or designs of sunglasses, making them a seasonal must-have. Designers frequently introduce new collections that reflect current fashion trends, influencing consumer choices.
  • Celebrity Influence: Celebrities often set trends with their choice of sunglasses, influencing public preferences. Many fashion-conscious individuals look to celebrities for style inspiration, including their choice of eyewear.
  • Brand Identity: Luxury and designer brands use sunglasses as a key accessory to showcase their brand identity and design ethos. Owning a pair of designer sunglasses is often seen as a status symbol.
  • Fashion Collaborations: Collaborations between eyewear brands and fashion designers or celebrities often result in unique, trendy sunglasses that capture the public’s attention.
  • Global Appeal: Sunglasses have a universal appeal, transcending cultural and geographical boundaries, making them a globally recognized fashion accessory.

5 Essential Tips You Should Know

how to start a sunglasses business

To successfully launch your sunglasses business, first conduct thorough market research to identify your niche. Next, devise a robust business plan outlining your strategies and goals.

It's vital to source high-quality products from reliable suppliers to ensure customer satisfaction. Building a resonant brand image and maintaining an active online presence will help you connect with potential buyers.

Lastly, familiarize yourself with all legal obligations related to running the business in order to avoid future complications.

1. Research the Market and Identify Your Niche

Get to know your market before you start. Figure out who your target audience is and what they want. You do this by doing careful planning and thorough market research. This will help you make good decisions for your sunglass business.

Next, find a spot in the sunglasses industry that other businesses have not found yet. This is called finding a niche. A niche can be anything from selling sunglasses for kids or creating eco-friendly frames.

Find something special that sets your brand apart from others.

2. Develop a Solid Business Plan

You need a plan for your sunglasses business. It's like a map to help you reach your goals. Your plan should tell what your business is about, how it will earn money, and how much it will cost to start.

Also, include who you want to sell to (your target market) and what makes them choose you over others (competitive edge). You should also share how you'll let people know about your goods (marketing strategies).

A solid business plan takes time but goes a long way in making sure of the success of our sunglasses business!

3. Source Quality Products and Suppliers

To run a great sunglass shop, find high-quality products and suppliers. Good glasses that last a long time will keep your shoppers happy. They come back to buy more! Trusted vendors make your work easy. They help you keep your store full of glasses that sell well.

How do you find these goods and sellers? Use apps or tips made just for online shops! This helps you pick top-notch sunglasses and reliable people to work with. Be sure your goods look good, are strong, and protect eyes from the sun's rays!

4. Establish a Strong Brand and Online Presence

Having a strong brand is key to making your sunglasses business soar. Your brand tells people who you are and what you offer. Pick a catchy business name that speaks to your style.

Make sure it's different from other sunglasses brands. Stand out, be unique! After creating a cool brand, go online. Set up social media accounts on platforms where your target market hangs out like Instagram or Facebook.

Use these platforms to show off your amazing sunglass styles with high-quality photos and videos. This way, potential customers get to see how awesome your products are! Good content will get them talking about you too! Getting seen by search engines also helps bring more traffic to you so try search engine optimization (SEO).

SEO makes it easier for people looking for sunglasses like yours online to find you. When done right, having a strong brand and active online presence can lift sales faster than the sun rises in summer!

Setting up a sunglass business means you need to know the rules. The laws can change from season to season, place to place. This means you will need to find out what your city, state, and country require.

You must do this before starting your business.

There are many things you need to look at, such as whether you want a LLC or S-Corp, or C-corp, all different legal entities that you should discuss with your accountant or lawyer. Check with an expert on whether your business or niche needs a special permit or license. You also have to think about how taxes work for businesses like yours.

There are rules about making sure products meet quality standards.

You come out on top when you play by the rules in the sunglasses market!

How to Build a Fantastic Online Website for Your Sunglasses Brand?

To start a successful sunglasses business, it's essential to create an engaging online website that stands out with:

User-Friendly Design

user-friendly design is key for your sunglass business. Your online store must be easy to use. It should lead customers smoothly from the home page to making a buy. High-quality images of different types of sunglasses should fill the site.

Clear menus and buttons will help users find what they want fast. No one likes to wait, so make sure your site loads quickly too! This part is big in eyewear industry sites to keep potential customers happy and coming back for more shopping fun!

Mobile Optimization

Mobile optimization plays a big part in making your online sunglasses store a hit. Smartphones are the way most people surf the web today. So, make sure your website works well on these devices.

mobile-friendly site can attract more potential customers. Good user experience is vital for this. The design should start with how the customer will use it on their cell phone. Make sure pages load fast and look great on small screens too!

Strong Product Displays and Descriptions

Good photos sell sunglasses. Your store should have clear, big pictures of your products. Show off different angles and colors. Photos must be bright and sharp.

Words also matter a lot. Make sure every pair of glasses has a good description. Tell people about the material, color options, size, fit and lens type. Make your descriptions exciting but don't lie or overdo it! This way, buyers will know what they are getting before they buy it.

Easy and Secure Checkout Process

Make sure your online store has a simple, safe checkout. This gives trust to customers. It also makes buying an easy task. Use a known payment system like PayPal or Stripe for the safety of credit card data.

one-page checkout can reduce cart drop-offs and increase sales. Keep customer data secure with SSL encryption on your site. Take steps not to lose sales at the last step - the checkout!

Search Engine Optimization (SEO)

SEO matters a lot for your sunglasses business. It helps people find your online store when they search Google. You want to come up in the top results when someone types "buy sunglasses" or "cool shades." SEO is all about using the right words on your website and getting other sites to link back to you.

Start a blog with fun facts about sunglasses. This will attract more visits to your site and improve your rank on Google. Get links from popular fashion blogs or news sites, too. But remember, content must be great because quality beats quantity in SEO!

Social Media Integration

You must use social media for your sunglass business. It’s like a loud speaker that helps you talk to a large audience at once. Sites like Instagram, Snapchat, and TikTok are great places to show off your sunglasses. These days, social media is a must for any online business.

Be creative and fun with what you post! Use a lot of pictures that include different types of people wearing your sunglasses. This will make everyone feel welcome to buy from you. Stay true to your brand in everything you do on social media.

Posting often also makes more people see and want to buy your shades!

Customer Reviews and Testimonials

Reviews from customers are key. They show how good your sunglasses are. Happy buyers like to share about their great buy. This helps other people to pick your brand. It is important to make it easy for customers to leave a review on your site.

Some brands offer things like free shipping or discounts in return for a review. This method can get many people to leave reviews of purchases. For instance, the Shady Rays sunglass brand does this well by showing detailed customer reviews on their site.

Contact Information and Customer Service

Make sure your website shows your contact details. The phone number and email address should be easy to see. This way, customers can reach you fast. It is also important to answer all the questions they have in time.

Be quick in fixing any problems or concerns they might raise. If a customer needs help, give them good information right away too.

Using social media platforms like Facebook and Instagram is useful as well. They let you talk with more people at once and keep them close to your brand.

Analytics and Feedback

Use data tools to learn how your site works. These tools show you how folks use your website. They tell you what pages people like and what they don't. You can see where most of your traffic comes from and make important informed decisions on how to improve.

Also, listen to what your customers say about your sunglasses and service. This feedback can help you make changes that will please them more in the future. It’s also important to communicate that you’re listening and adapting to make your customers feel heard.

A happy customer tells others about their good experience, which brings new customers to you!

Content Marketing and Blog

Content marketing and a blog can help your sunglasses brand grow. A blog gives useful tips about the sunglasses you sell. It tells customers why they are great. You need to market often to succeed in selling designer sunglasses, with a focus on content marketing.

Make sure your blog posts stay up-to-date with the latest trends in eyewear fashion. Short videos or photos of models wearing different styles can also be cool to share! This way, people will see how stylish they could look if they buy from you!

The New Business Model: Sustainable & Eco-Friendly Sunglasses Brands

sustainable sunglasses business

Embrace the trend towards sustainability, which is the future of all businesses, including sunglasses brands.

High-quality sunglasses means high-quality materials that last long and don’t harm our planet in the process.

Not sure where to start? Analyze your competitors who are leveling up their brands with sustainability. Check out brands like Paradigm, Sunski, and Proof that offer stylish yet eco-friendly sunglasses. Sea2See disrupts the industry by creating fashion-forward frames from recovered sea plastic, while Woodzee makes chic timber-based eyewear.


Paradigm is a cool sunglasses brand. It cares a lot about our Earth. The brand uses old things to make new glasses. It works with a place that recycles stuff to do this. They reuse demo lenses, polybags, and more.

Paradigm makes its cases from things that have been recycled too. Their frames have 40 percent waste plastic in them and the sun lenses use half waste plastic! This means they turn trash into trendy eyewear! Paradigm's glasses are ISCC certified which means they are made using recycled stuff and bio-based content too! This change in making sunglasses is part of how we all start caring more for our world.


Sunski's doing some cool stuff for the planet. They use scrap plastic to make their sunglass frames and offer a lifetime warranty to keep their shades going strong for longer.

Plus, they chip in 1% of their sales to help out environmental charities and have nailed down a Climate Neutral badge, which means they're serious about cutting down their carbon footprint.


Proof Sunglasses, a pioneer in sustainable eyewear since 2010, creates eco-friendly products using materials like sustainably-sourced wood, biodegradable acetate, and recycled aluminum, and contributes to environmental restoration by planting five trees for every frame sold.

Their business model emphasizes both sustainable manufacturing and global community outreach, including partnerships with the Eden Reforestation Project.


Sea2See is the first eyewear brand manufactured with UPSEA™ recycled plastic. Their business model is centered around collecting marine plastic waste, which provides income for fishers and is used as raw material for creating high-quality frames in Italy.

Their glasses are truly green as well – made from old fishing nets and plastic junk from the ocean.


Woodzee is a cool brand from Northern California that makes sunglasses out of wood pulp and cotton fiber. Their Recycle Program, uses recycled materials for free repairs of their products, reducing waste and promoting sustainability.

They use recycled paper stock packaging, brushed cotton soft pouches, and natural plant-based plastics, aiming to minimize their environmental impact during production. And for every pair sold, Woodzee plants a tree.

Developing a Comprehensive Business Plan

Crafting a comprehensive business plan is a crucial step, allowing you to outline your sunglasses business's direction, set financial goals, and anticipate potential challenges. It should cover key areas such as projected costs, timeframes for milestones and objectives, marketing strategies and target audiences.


Building a sunglass business takes time. Careful planning and research involving key industry data and facts can take a few months to a year.

The more you know, the faster you can make your plan. A good plan will help your business be a success. But don't rush it! The right amount of time spent now will save you many problems in the future.


Starting a sunglasses business needs capital, aka money. You will have overhead costs and especially in the first year, will have to pay for many things. To minimize surprises and to manage expenses, the first step is making a business plan. This plan tells you who will buy your glasses and how you will sell them.

It also shows how much money you can make in the future. Only after you have a plan, do you need to find sunglasses to sell and a place to keep them safe until they are sold.

A comprehensive plan requires careful thought before starting your business journey with sunglasses!

Why Target Audience is Important in Starting a Sunglasses Business

Knowing your target audience allows you to design sunglasses that meet their style and functional needs. It provides a significant competitive edge by allowing you to develop focused distribution channels.

The knowledge of your target market also ensures an enhanced customer experience through personalized interactions and services. Ultimately, understanding who your potential customers are is a critical step in building a successful sunglasses business.

Tailored Product Design

Designing your sunglasses to fit the taste of your target audience is a smart move. You make what they like, so they keep coming back for more. Your sunglass design should show who you are as a business. This all ties in with your brand identity.

Competitive Edge

What does your brand stand for? Who is it for? What is your story and what do you represent?

Your brand's image should send the right message. Standout advertising can also give you an edge over others in the industry. Offer fair prices for your products, too. Customers like it when they get great value from what they buy.

Your products should also link with the latest trends that your target market loves. Incorporating product design, brand identity, and latest trends will help set you apart from other sunglass stores out there.

strong competitive edge helps a sunglasses business stand out. Know your target market well. Use quality materials to make your sunglasses.

Your customers should feel good when they wear them.

Focused Distribution Channels

To sell your sunglasses, you need focused distribution channels. Think of places where the people who want to buy your glasses are likely to shop. These could be physical stores or online sites. Success in one usually leads to success in the other, and with the right luck, hard work, and focus, you will find your sunglasses in multiple distribution channels and partnerships.

Make sure that your products are seen by the right crowd and you will boost sales and make your business more successful.

Enhanced Customer Experience

Knowing your target market helps give a better experience to your customers. It allows you to shape the look and feel of your sunglasses in line with what they like. It's not just about styles and colors, but also about comfort and fit.

It can cater to their needs, such as special lenses for sports or chic sustainable designs for fashion lovers. The more you understand your customers, the easier it is to make them happy. And a happy customer will likely tell others about your great product!



1. What is the first step to start a sunglasses line business?

The first step to opening your own sunglasses line business is making a clear business plan with market gaps, startup costs, and choosing between a sole proprietorship or a limited liability company.

2. How do I create brand awareness for my new sunglasses line?

Creating brand awareness for small businesses could be done in different ways such as through social media presence, giving out business cards, using influencer marketing strategies or focus groups.

3. Is it important to find the best location when starting a sunglasses business?

Yes! Finding the best location can attract more customers hence increasing profit margins especially if you are opening up mortar stores. If you have limited funds, try an online e-commerce store first.

4. What's one of the most important things to consider while starting my sustainable sunglasses brand?

One of the critical steps while starting your sustainable glasses venture involves ensuring high product quality by offering popular styles and types of glasses which make fashion statements besides being eco-friendly!

5. What should be included in my marketing strategy for selling similar products?

Marketing plans should aim at widening audience scope through online and local levels using materials that reflect your brand identity and offerings i.e., trendy or high-quality shades.

6. After implementing the above steps what's next?

An essential thing left is consistent monitoring of performance, both on the product and service end, will determine future changes on a long-term basis.