15 Best Minimalist Makeup Brands For Natural Look

wildr logo

By Wildr Editor

minimalist makeup model

We only endorse products that we've thoroughly researched and believe to be of high quality. This post contains affiliate links; we may earn a commission at no cost to you.


Are you tired of heavy, artificial makeup clouding your natural beauty? With minimalist makeup brands on the rise, enhancing your natural features has never been easier. This blog post will guide you through 15 best minimalist brands that prioritize natural ingredients for a flawless, yet subtle look.

Key Takeaways

  • Minimalist makeup uses fewer products to highlight your natural features.
  • Natural and sustainable makeup is healthier for your skin and the environment.
  • Brands like Glossier, Hourglass, and Milk Makeup offer top quality minimalist makeup options.
  • These brands focus on enhancing beauty with sustainable ingredients and ethical practices.
  • You can achieve a great look with less effort by using essential items like tinted moisturizer, lip balm, cream blushes.

Minimalism in makeup

Minimalist makeup is all about emphasizing your natural features using fewer, purposeful products. It's the art of choosing quality over quantity and embracing a simpler beauty routine.

Instead of layering various cosmetics, it promotes a "less is more" philosophy where every product has its role in enhancing individuality and authenticity. Achieving that sought-after minimalist makeup look often revolves around proper skin preparation and targeted use of essential products like vibrant creamy blushes or lightweight foundations.

You can show the best parts of your face without burying them under layers of unnecessary makeup. This effortless look not only feels light on your skin but also highlights your unique beauty without a lot of change.

The minimal effort required for this trend allows you to save time and put less strain on your skin, especially sensitive skin types.

Choosing natural and sustainable makeup for health

Choosing natural and sustainable makeup plays a critical role in maintaining good health. Cosmetics free from chemicals or synthetic ingredients are the healthier choice for your skin as they don’t carry toxins that can lead to potential damage.

Traditional makeup products contain all kinds of harmful components that could cause irritations or even long-term health issues related to organ damage and cancer. The growing demand for green consumerism has seen more manufacturers turn towards eco-friendly alternatives like natural cosmetic emulsifiers and oleochemicals.

But be mindful to remember that terms like "natural" or "clean" are not strictly regulated by FDA standards which could be misleading sometimes. Greenwashing is real — so it’s important to do your own research (or just follow us to make your lives easier).

Tips for Achieving a Natural Look with Minimalist Makeup

  1. Begin your minimalist makeup routine by concentrating on skin preparation. It's essential to start with a clean and moisturized face. This process aids in achieving an unbelievably chic and glowy look while taking care of your sensitive skin.
  2. Minimalist makeup aims to emphasize your natural features rather than mask them. Spot concealing can help create a "your-skin-but-better effect," masking flaws without covering up the entire face.
  3. vibrant creamy blush helps add life back into the cheeks, creating a youthful appearance that still feels sophisticated and not overdone.
  4. By choosing neutral colors close to your skin tone for eyeshadows or lip colors, you maintain an authentic minimalist makeup look that compliments your unique features beautifully.
  5. Minimal makeup routines do not require many products - just some essentials like tinted moisturizer, lip balm, cream blushes with lightweight formulas should be more than enough. The less products you use, the more your skin can breathe.

And don’t forget to support sustainable brands. Your environmental impact will be minimal due to the reduced usage of harmful chemicals often found in traditional cosmetics. Don’t feel like doing the research? Keep reading!

Top 15 Minimalist Makeup Brands for a Natural Look

overlay of minimalist makeup

These top minimalist makeup brands take the lead in offering a versatile range of products to help you achieve the natural, light makeup look. They focus on enhancing natural beauty by using sustainable ingredients and ethical practices.

1. Hourglass

Hourglass stands out as a revolutionary makeup brand in the realm of minimalist beauty. Noted for its cruelty-free stance, Hourglass presents an array of products catering to complexion, color, and skincare needs. The brand aligns with clean beauty principles by steering clear from harmful chemicals in their formulations. Hourglass has something for all skin types in its extensive lineup.

Editor Pick: Award-winning Vanish Airbrush Concealer that blur and brighten your skin for up to 16 hours of weightless coverage.

2. RMS Beauty

RMS Beauty has been crafting cosmetics with organic ingredients since its establishment in 2009. They have a reputation for clean, non-toxic beauty options that are free from parabens, gluten, synthetic fragrances, GMOs, sulfate, pthalates, talc.

Editor Pick: Add some sparkle to your eyes with Eyelights Cream Eyeshadow that includes light buildable shades to add a subtle natural look to your eyes but with a bit of color.

3. Merit

Merit is a modern minimalist brand that’s in it for the long game — makeup for the everyday, makeup you can live in. All of their products are vegan and certified cruelty-free.

Editor Pick: Hailed as the “Lipstick you can live in,” Signature Lip uses plant-derived ingredients like sunflower seed oil and Vitamin C to reduce appearance of fine lines.

4. Delilah

Delilah is a British makeup brand that emphasizes the beauty of simplicity. Known for their commitment to subtle and natural looks, Delilah has gained a solid reputation for those who want less complex beauty routines. From lightweight foundations that blend seamlessly with your skin tone to hydrating lip balms with just a tint of color, each piece in their cruelty-free collection.

Editor Pick: No. 1 bestselling Under Wear for a silky foundation primer that will make you feel softer and younger.

5. Axiology

Axiology stands out for being 100% vegan and cruelty-free. The brand eliminates harmful palm oil from their ingredient list. All of Axiology's boxes are made from Bali’s paper trash and are recyclable.

Editor Pick: The Tinted Dew Multi-sticks uses only ten naturally-derived components to create a minimalistic look and a tint of color.

6. Glossier

Glossier has made a name for itself as a favorite among minimalist makeup enthusiasts, particularly those in the Millennial and Gen Z brackets. Founded by Emily Weiss, who shook up the beauty industry with her disruptor mindset, Glossier provides an array of makeup and skincare essentials that have undergone meticulous testing and reviewing.

Editor Pick: Their iconic blush cream Cloud Paint or tinted oil-serum Futuredew to effortlessly highlight natural features.

7. Undone Beauty

Undone Beauty has a loyal following and for good reason: it's vegan, cruelty-free, and consistently delivers top-quality products. Their standout items include bronzers, cream blushes, lip glosses, and lip balms. The indie beauty brand is making waves in the makeup community by focusing on clean ingredients that are kind to your skin while creating radiant looks.

Editor Pick: Let the natural color of your lips shine with their top-rated Poppa Gloss.

8. Milk Makeup

Emerging from the creative hub of Milk Studios in downtown New York, Milk Makeup has quickly become a favorite among minimalist beauty enthusiasts. Millennials and Gen Z adore this brand for its makeup essentials without use of harmful chemicals and their dedication towards sustainability by using eco-friendly packaging.

Editor Pick: Their best-selling KUSH Mascara uses hemp seed oil for softer, longer lashes.

9. Tata Harper

Tata Harper stands out as a Latinx-founded brand, renowned for its commitment to plant-based skincare. Harnessing the power of non-toxic and all-natural ingredients, their makeup line goes beyond the surface with 100% natural formulations that include nourishing botanical ingredients.

Editor Pick: Made with antioxidiant-rich flower oils, Cream Blush helps defend your skin against environmental pollutants and gives you just the right amount of shimmering glow.

10. ILIA

ILIA stands out in the beauty world for its commitment to clean and organic ingredients. The brand's product line showcases natural products that deliver exceptional color performance while nourishing the skin. Its broad range appeals to a variety of skin types, including those with sensitive skin.

Editor Pick: Winner of Allure Readers' Choice, Multi-stick is exactly as described — it’s a multi-purpose color stick you can use to blend in your blush or to add some sparkle to your lips.

11. Honest Beauty

Honest Beauty earned a sterling reputation in the industry as an affordable non-toxic makeup brand that doesn't compromise on quality or effectiveness. The brand shines especially when it comes to offering pregnancy-friendly skincare and everyday natural cosmetics.

Editor Pick: A fan favorite, Tinted Lip Balm gives you just the right amount of color to brighten your lips and it’s made with avocado oil. Yum!

12. Jones Road

Jones Road breaks the mold with their innovative approach to minimalist makeup. Founded by renowned makeup artist Bobbi Brown, the brand champions a "no-makeup" look. Jones Road offers a perfect blend of simplicity and style that fits right into an everyday makeup bag.

Editor Pick: A star in their lineup is Miracle Balm - designed for all skin types and tones this product effortlessly highlights natural features while nourishing the skin. Apply anywhere you want a bit of glow.

13. Alima Pure

Alima Pure is a Certified B Corp that’s been carbon neutral way before it was cool, in 2008. Their beauty products are free from potentially harmful chemicals like parabens, sulfates, phthalates and dimethicone often found in mainstream cosmetics. They also use renewable energy to power their operations!

Editor Pick: Satin Matte Foundation provides full coverage in 45 shades without compromising skin health or polluting the environment.

14. Saie

Saie makes use of superhero ingredients to provide an elevated, dewy look. Despite having a small range, Saie's high-quality line offers everything needed for the beauty minimalists among us.

Editor Pick: The Sun Melt bronzer is one of their well-loved products - it uses colloidal oatmeal, grapeseed oil, and elderberry extract to soothe, nourish, and protect your skin.

15. Zao

Among the best minimalist makeup brands, Zao Organic Makeup holds its own with a unique blend of simplicity and sustainability. Their diverse range of high-quality makeup are natural, organic, vegan and refillable.

Editor Pick: For high coverage and long-lasting natural concealer, check out Concealer, which uses organic castor oil and bamboo.

The Impact of Sustainable Makeup on the Environment

woman in nature for minimalistic makeup look

Sustainable makeup not only benefits our skin but also has a significant positive effect on the environment. Typically, true planet-friendly brands go above and beyond just using eco-friendly packaging, but actively work to eliminate toxic chemicals and reduce waste.

Such brands often exclude pollutants and microplastics in their products to protect aquatic ecosystems. Sustainable makeup brands like the ones listed above support ethical production, encourage fair trade and cruelty-free practices.

By selecting these products, customers can play an active part in promoting environmental responsibility while still looking naturally beautiful every day. You can learn more about the frustrations of shopping sustainable fashion on our website.

Minimalist Makeup — Less is More

Embrace the less-is-more philosophy with these minimalist makeup brands. Reinvent your beauty routine with products designed to enhance your natural features, while supporting environmental sustainability.

Make a difference in not only how you look but also how you contribute to the world of beauty- one minimal makeup product at a time. Enjoy the simplicity and authenticity that comes with using fewer, yet more meaningful cosmetic essentials.


1. What are minimalist makeup brands?

Minimalist makeup brands focus on creating clean beauty products for achieving a natural and minimalistic look.

2. How can I create a natural makeup look with these brands?

These brands provide minimal makeup products specifically tailored for accentuating your natural features like brows, skin tone etc without giving an overdone appearance.

3. Can minimalist makeup be used on dry skin?

Yes! Many of the top natural makeup brands offer skincare in their product range which is designed to hydrate and nourish all types of skin including dry ones.

4. Is the minimalist trend only about having less color in my makeup palette?

No, being a 'makeup minimalist' also means focusing on using quality products that promote healthy skin care while still enhancing your unique features.


More articles